High-intent journeys
The Square Peg Check, My Money List and renewal reminders help people act when a product genuinely needs attention.
Work with Square Peg
Better decisions.
Better partnerships.
Square Peg helps UK adults understand a bill, decide what to do and move to a trusted route when comparison is genuinely useful.
Discuss a partnershipWhy Square Peg
We start with the decision—not the sale.
Plain-English trust
We explain full cost, catches and alternatives before sending someone to a provider or comparison service.
Useful distribution
Search-led guides, the Square Peg Weekly and short-form social content are designed to answer real household-money questions.
Measured performance
Outbound routes are measured by category and source. We can add approved tracking without changing the editorial answer.
Our partnership standard
Commercial, never confusing.
We will work only with established providers, comparison services and networks that fit the customer’s need.
- Commercial links are labelled clearly
- Payment never changes a Square Peg Check result
- Claims must be current, evidenced and fair
- We do not describe a panel as whole-of-market unless it is
- Customer data is never sold
Launch partnership enquiries
Let’s build a route that helps people—and performs.
Square Peg is accepting conversations across household bills, insurance and carefully selected financial services.