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Broadband · Plain-English guide

Broadband contract ending? Do this before you renew

The first renewal price is a starting point, not a decision. Spend ten minutes checking what you use and what the whole new contract will cost.

Reviewed 8 September 2026 · 3-minute read

Your best next move

Find one genuinely comparable deal, then give your current provider one chance to match or beat it.

NEGOTIATE, then COMPARE

The simple checklist

Do these in order

  1. Find your contract end date and any early-exit charge.
  2. Check the speed you actually need—not just the biggest number advertised.
  3. Compare the full contract cost, including setup fees and mid-contract price changes.
  4. Check whether your landline, TV bundle or provider email address will be affected.
  5. Ask the retention team to beat your best comparable offer. If they cannot, switch.

Check the official guidance

Official switching process, exit-charge and cancellation guidance.

Ofcom: switching broadband provider ↗

One bill. One decision.

Still unsure?

Use the free Square Peg Check for a clear route: stick, negotiate, cancel or compare.

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This guide is general information, not personal financial advice. Prices, rules and eligibility can change. Check the latest terms before acting.